Starbucks Tazo Tea
Category: Starbucks
Starbucks is of course known for its coffee and some folks swear by it; telling us it is the only coffee they will drink. Indeed Starbucks is glad to see this as their average store does $85,000 in gross revenue per month. But did you know that not all of that is Frappachinos, Coffee, Pastries and Retail Cups and Coffee Makers?
Many of the purchases at Starbucks are those folks buying Tea. And Starbucks has quite a selection too. Howard Shultz the Founder of what is now the modern day Starbucks is quite pleased with the company’s tea sales and plans on further boosting them and getting more customers to drink their tea. Tazo Tea is a Starbucks Groupies favorite for sure.
Where does all this Tea come from you ask? Well the answer is quite a fascinating story in itself; it comes from all over the World actually. Places like India, Sri Lanka, China, Japan, Africa and many of the other major tea producing regions of the World. This is because Sub-Tropical areas help evergreen tea shrubs grow very well. And this is where Starbucks gets its Green Teas and Black Teas from you see?
Starbucks also has Herbal Teas, but these do not come from Tea Leaves, rather from Flowers, roots, bark, berries, herbs, spices and even fruit skins. Only a few of these teas have any caffeine in them and most are caffeine free. You owe it to yourself to learn all the types of teas available at your local Starbucks.
Steve Smith was originally the founder of Stash Tea, which he sold to Yamamotoyama of Los Angeles. Steve then went to found Tazo Tea, which he sold to Starbucks of Seattle. Steve stayed on at Starbucks to manage Tazo til last month when he retired.
Actually, finding Tazo’s best quality tea SKU’s – their loose teas – is currently a challenge when shopping at most Starbucks retail locations and next to impossible to find in non-Starbucks retail outlets which only carry the Tazo teabag SKU’s.
This drawback maybe be changing in a substantial way for the better within the coming 36 months due to a couple of critical new sourcing arrangements Starbucks maybe in the process of making right now at one or two of the best quality tea producing origins in an effort to better promote a revamped loose tea product line, which we would start to see in the Starbucks stores starting around early 2009.
Nice blog – cheers!
-AJ
[...] StarbuckCoffee.net [...]
Date:19/4/2008
Atten:Marketing manager
Dear sir/madam,
We ,Arvin commercial Group ,with years of expriences is one of the leading company in the feild of import and export of different commodities all over the world.
We are interested in having the exclusive agency of starbox coffee in Iran or (MiddleEast).
It would be appreciated if you give us your best comments on this regard.
Best regards
Mina Gholipour
Marketing Manager
Arvin Commercial Group